As OutVote’s advocacy for LGBTQ+ rights gained momentum, the organization began attracting a wider circle of potential donors—often introduced through trusted supporters. While these warm introductions were invaluable, they also surfaced a critical challenge: the team lacked visibility into each new contact’s giving history, philanthropic interests, and financial capacity.

Before adopting DonorAtlas, OutVote relied on the person making the introduction to suggest an appropriate ask amount or estimate capacity. These suggestions were often educated guesses—shaped more by intuition than data. Publicly available resources such as FEC filings, property records, and online searches provided only fragments of a donor’s story. Compiling and analyzing that data could take the team upwards of two hours, a process that was unsustainable for OutVote.

Without a reliable, scalable way to assess donor potential, OutVote risked under-asking and missing vital funding opportunities—or over-asking and unintentionally straining promising new relationships. The organization needed a solution that could deliver fast, accurate, and comprehensive insights into donor capacity and values alignment—replacing instinct with intelligence.

DonorAtlas transformed how OutVote approached donor research and engagement. By integrating political, philanthropic, property, and community involvement data into one unified platform, DonorAtlas provided verified holistic understanding of donors along capacity ranges and community ties within minutes. The team gained a complete, data-driven understanding of each prospective donor—well before the first meeting or funding request.

DonorAtlas revealed that one supporter who had previously given $2,500 to OutVote actually had the capacity to make a five-figure contribution. With verified, citable data on the donor’s giving history, wealth indicators, and philanthropic priorities—like shared commitments to voter engagement, equality, and civic participation—OutVote could confidently calibrate its approach and set appropriately scaled future asks.

Ultimately, DonorAtlas gives OutVote two of the most valuable resources any growing organization can have: time and fundraising power. By replacing tedious research with reliable, data-driven insights, OutVote maximized donor engagement while freeing capacity to focus on what truly mattered to the team—empowering voters, expanding participation, and advancing LGBTQ+ equality.