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Case Studies>Rodman for Kids

Beyond Wealth Screening: How Rodman for Kids Finds Data and Donors that Others Miss

Rodman for Kids logo
Jessica Feenan

Jessica Feenan

Director of Development, Rodman for Kids

$2M+

raised with help of DonorAtlas in 2026

3,000+

strong connections found

Rodman for Kids logo

About Rodman for Kids

Rodman for Kids is a nonprofit organization with 36 years of experience transforming children’s lives. The organization serves over 100,000 children annually and has raised a combined $167 million to support youth-focused programs. They believe every young person deserves access to the programs, resources, and opportunities they need to dream, grow, and succeed. As a catalyst and hub for collaboration, Rodman for Kids empowers more than 40 youth-focused nonprofits, providing funding, training, and strategic support to strengthen their impact and create brighter futures for the kids who need it most.

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The Challenge

When we first connected with Rodman for Kids, they weren’t actively searching for a new tool—but it quickly became clear that a major challenge was emerging. Despite relying on several traditional CRMs and legacy wealth-screening platforms, the organization faced growing limitations.
Their systems couldn’t generate rich donor profiles, verify information with cited sources, or export data efficiently. Most critically, none of their platforms provided insight into the relationships that fueled their fundraising success—connections where introductions and personal networks made all the difference. This lack of visibility created an unnecessary barrier to raising millions annually, especially for a small team of just eight.
Fundraisers like Jessica Feenan, Director of Development, often spent up to ten hours each week manually tracing connections, mapping networks, and identifying shared relationships. With 28% of donors giving primarily based on trusted recommendations, missing these relationship insights meant lost opportunities, inefficient outreach, and a slower path to securing major gifts.
As the team increasingly recognized how much time and opportunity was slipping away, they realized they needed a smarter, faster way to surface meaningful connections, prioritize top prospects, and focus their energy where it mattered most. Around that time, they discovered the solution that would change their approach to relationship-driven fundraising.

The Solution

When Rodman for Kids was introduced to DonorAtlas, it was immediately clear the platform could bridge the gaps in their existing systems. Beyond generating verified donor bios and citing reliable sources, DonorAtlas offered something legacy tools couldn’t—true relationship intelligence. The platform mapped meaningful connections, revealing who had served on boards together, attended the same schools, or shared mutual affiliations.
Once the network feature was implemented, DonorAtlas automatically surfaced individuals connected to Rodman’s existing community, including board members. The team could then also seamlessly import top donor lists to expand their prospecting network. Within weeks, DonorAtlas began uncovering valuable, previously unseen relationships that transformed how Rodman approached fundraising. Instead of spending hours digging for connections, staff could now focus their energy on building and nurturing relationships that mattered most.

The Result

Rodman for Kids quickly saw measurable results. With DonorAtlas, the team managed complex fundraising initiatives more efficiently and strategically—raising over $2 million while reclaiming countless hours once lost to manual research and data tracking. Their outreach became faster, more targeted, and more personal, significantly improving their ability to connect with high-potential donors.
As Rodman for Kids continues to expand—forming new development task forces and welcoming additional team members—DonorAtlas has scaled seamlessly alongside them. The platform’s intuitive design supports effortless onboarding, management of thousands of new prospects, and stronger collaboration across the organization. Today, DonorAtlas stands as a pillar of Rodman for Kids’ relationship-driven fundraising strategy, ensuring every outreach is informed, strategic, and deeply impactful.

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