The Ultimate Guide to Donor Research
DonorAtlas is the first donor research tool built from the ground up with AI.
Here are all of our tips on how to make prospecting, research, and fundraising more effective, no matter what you’re raising money for.
Contents
Field notes
Explore the philosophy and reasoning behind DonorAtlas, including our approach to donor research, transparency, and responsible use of AI.
Sourcing data
Where to find the raw materials for high-quality donor research.
Presenting data
How to turn data into briefs, relationship maps, and insights that raise money.
A fundraising intelligence stack for 2026
Not 1996.
The future of fundraising
Where research and fundraising are headed, and how to prepare.
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